Asala Al-mady is a well-established individual enterprise founded in 1996, with its capital sourced entirely from personal savings. The primary objective of the project is to maximize the utilization of natural herbs available in Egyptian markets, which are procured at low costs, to manufacture pharmaceutical products that are user-friendly and suitable for export.

The company specializes in the production and sale of bio-cosmetic products, which are registered by the Ministry of Health & Population. These products are predominantly made from Egyptian natural herbs. Additionally, Asala Al-mady engages in the packaging and sale of high-quality spices and dehydrated grains.

To ensure the highest quality standards, all of the company's facilities are subject to continuous pharmaceutical inspections. This commitment to quality has earned Asala Al-mady several prestigious certifications, including ISO 9001, ISO 22000, HACCP, ISO 14000, and ISO 18000. These certifications have significantly bolstered customer trust in the company's products.

The project is capital-intensive, particularly in terms of its fixed assets, reflecting the substantial investment required to maintain high-quality production standards and achieve the company's ambitious goals.